Meet Louise Michaud, Founder of Ecology Soap
Meet Louise Michaud she is the Founder of Ecology Soap.
How do you stay motivated?
“I think it’s normal to feel unmotivated at times, but whenever I know that I have certain tasks or goals that need to be met, I remind myself of Newton’s law of physics: “Something in motion tends to stay in motion, and something at rest tends to stay at rest.” I don’t know why, but I strongly believe in that law as a life maxim and it gives me the get-up-and-go energy I need to move forth.
It’s easy to lose a sense of focus or purpose when starting out, particularly when friends, associates or former coworkers remain quiet or disengaged about your new business. Don’t be alarmed by what appears to be a lack of support. They may be having difficulty seeing you in a new role, particularly if your business isn’t associated with your past endeavors. Don’t let this nourish insecurities and demotivate you. Don’t fall into the cycles of Imposter Syndrome. There are plenty of organizations that support women entrepreneurs. Use meetups and conferences to meet other women who understand the challenges of going it alone at times. These women are always enthusiastic and eager to share their own experiences. Growing your network with other entrepreneurs is extremely motivating.
It is also easy to lose motivation when it seems that most of the traffic you have is from other vendors wanting to sell you their goods and services. I try to use that to my psychological advantage. If vendors are out there contacting me, it can only mean that I am making progress on growing my company’s visibility. Someone else out there is now aware of Ecology Soap’s existence, and that has to be a step in the right direction.”
Check out Ecology Soap on the website and press kit also follow them on Instagram & like them on Facebook.