Meet Whitney Jennings, Founder & Creative Director of Saana Design Company
Meet Whitney Jennings she is the Founder & Creative Director of Saana Design Company.
“What are you most proud of about your journey and/or where you are now?”
“As an entrepreneur, the small wins are MAJOR: receiving delivery of clothes the day before a photoshoot (win!), being in 100% agreement with my co-founder, Saana Allie, on a metallic stretch cotton swatch (double win!), only missing one screw in the assembly of 3 Amazonian mannequins. MAJOR! Anything that goes right is only possible because of weeks and months of hard work and brings us closer to fulfilling our dreams.
I have a few things to be proud of in this journey:
I’m proud of those wins. We accomplished everything we set out to do in 2019: we acquired funding from the right investors, designed a couture-inspired 5 piece collection, and refined our supply chain. These accomplishments have set us up well for 2020. We’reready for it!
I’m also proud of the failures. We fail often but fast, and we get right back up and pivot to the next strategy. We purposely remain fluid and it has been our greatest strength. We learn from every experience and know what not to do next time. We fail better.
I may be most proud of the growth of our relationship as founders, collaborators, and friends. Saana and I often marvel over our early days of SDC and it leads us to believe we are exactly where we’re supposed to be: simultaneously moving at the speed of fashion and two demanding full-time jobs. We’re in the midst of an evolution and we look forward to where this journey lands us next.”
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